Thursday, June 15, 2006

UIE - Gerry McGovern interview

UIE have published an interview with content guru Gerry McGovern.

"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy."

Replace web with intranet and customer with user and it would equally apply to intranets.
See 'User driven culture' post below.

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