Thursday, August 10, 2006

Iterative design vs large scale projects

Jared Spool at uie.com has written an article on the 'Quiet death of the major re-launch' (thanks to James Robertson for the pointer).

It's a great article and highlights that iterative improvements and changes are generally far more effective than large one off redesign/re-launches.

On many occasions the redesign/relaunch is just a makeover and fails to tackle any of the real issues affecting a site and I have found that these tend to be better handled and fixed with a step by step approach.

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