Wednesday, August 16, 2006

Web 2.0 - just meaningless marketing hyperbole?

Joshua Greenbaum has written a funny but apt article at Intelliegent Enterprise titled Application Insight: Why I Hate Web 2.0 .

"the fact that Web 2.0 is hard to pin down is one of the reasons I hate it--my need for precise terminology is aggrieved by the ease with which Web 2.0 is used to describe everything from next-generation social computing to dynamic, interactive Web sites to whatever Wired thinks is cool this week.

But the real reason I hate Web 2.0 is because hidden beneath all the new stuff that is collecting under the Web 2.0 umbrella is a simple fact: All that coolness exists to do an even better and more invasive job of marketing goods and services to Web users. "




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