Wednesday, September 27, 2006


The 37 signals blog Signal vs. Noise has a great post on the uselessness of 'Buzzwords'.

"Tech folks often use terms that imply we’re part of some secret club. It’s as if
we’re saying, “We can speak in a code that those other people can’t understand.”
It’s a way to build a wall that separates us from them. It’s a form of exclusion.

You don’t need to build walls or exclude people when you’re confident in your message though. When you’re confident in your message, you want everyone to understand.

When you really have a point, you want to say it sharp so it can penetrate deep."

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