Wednesday, September 05, 2007

Users 'see' simple things

Jakob Nielsen is at his best when he produces clear and simple results of his research.

His latest alertbox, 'Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored' is a good example. Despite the number being clearly 'visible' (in bold red large font) on the homepage many users couldn't find the US population on the US Census site.

The reasons? The popluation stat was called a 'population clock' rather than just 'The US population is ....' and that the location and style of the population made users think it could be and ad 'banner blindness'.

Great article for content people, IAs and designers.

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