Web analytic standards

The Web Analytics Association (yes there is one) have released a groups of 26 standard definitions for web analytic measurements.

By recommending standards, definitions and terminology, we can collectively enable common ways of looking at data measurement and methodologies—resulting in:

• More meaningful industry benchmarking
• Comparability of results among different tools
• Better understanding of the metrics terms we all use

I think that while any move to standardise the language and definitions of web statistics will be a difficult one, the idea is sound. The Association is looking for feedback on their initial recommendations.